Drama 16 Stage Lighting

For my lab recreation of this ad, I used the middle overhead light with a soft focus, one side light from stage left, and one front/side light from stage left. The sidelights were hung at the second level, and all lights were set to a 26-degree range. I am uncertain whether the advertisement uses two lights from the side or not, but I chose to use two because my subject was too dark compared to the ad otherwise.

Location: Breslin Hall, 4pm

Objective: Sun beams are seen from the thin area between the window sill and curtains. They are created by ambient dust and haze which dissipates as class continues.

Subjective: The outdoors stabs through an oppressive hall, impaling themselves into the minds of students who want nothing more than to leave.

Ref image via Pinterest

I had some issues with balancing the material properties of the original subject and the rendering engine of the program, but this is as close as possible as I think that I could get it. I ended up needing to add a side light on the left and a top light.

photo from google

Theme: Advertisement/Desire

This advertisement represents McDonalds, specifically the french fries. This look gives a warm, vibrant, classy feeling, to bring an elegant look of celebration for a fast food restaurant.

4/5, 4:00 pm, bay window in my house

Objective description:

It is mid-afternoon, and the sky has scattered dark clouds with some blue still peeking through. The sun is not out, but it is hidden behind the clouds, so it is still light outside. The muted sun makes everything look grey-washed.

Subjective description:

The lack of sunlight outside makes my street look very cold and empty, and the energy is overall very bleak. As I sit in the window and look outside, the grey sky makes me want to stay home and take a nap. It’ll seem much nicer and warm out once the sun comes back from behind the clouds

4/4 – 12:49 PM – Bits & Bytes

Objective Description: Cool, natural white light coming in through the windows contrasts the warm light from the indoor lights with yellow lampshades.

Subjective Description: Another cloudy day disperses its cool light into the room, lighting it up easily. However, this light lacks the character that the warm yellow light projected by the indoor lamps displays. The juxtaposition between the two forms of light creates the effect of a warm shelter from the harsher weather outdoors.

4/4/24

I chose this ad by ELF because of the interesting reflection of light off of the football. This seems to be artificial, because I’m not sure a football can reflect light in that way.

Here the coffee bean is lit nicely from behind and it gives the image a warm, safe feeling. I really enjoy the way the whole image pulls the viewer in based upon that feeling of security and comfort.

Source: https://fstoppers.com/commercial/how-light-and-photograph-beer-bottle-advertisement-41443

The beer here is back lit so that it glows which makes the beer look more inviting while also emphasizing the sweating of the bottle which is definitely intended to create desire. I can’t quite tell if the light is straight down behind the bottle or if it is a steep angle from behind it but you can clearly see that the light is more behind than in front so for my diagram I went with a steep angle.