Photo Credit: http://incolors.club/collectionudwn-urban-decay-cosmetics-ads.htm
Description: I chose this advertisement because Urban Decay is one of the most hyped makeup companies, and for good reason. Not only is this product awesome (I own it …), but the simple idea behind the advertisement is kind of genius.
The first thing that caught my eye was that the model’s face was lit up with a harsh, white light. Bright or fluorescent lighting isn’t known for being flattering to the face. It exposes every flaw and imperfection. But if you’ll notice, the name of the palette is “Naked,” which is synonymous with exposed. Obviously, an eyeshadow won’t give you perfect skin, but it makes the connection in the viewer’s mind that if you wear this makeup, you could possibly look as perfect as this model. It basically says, if you look this good in ugly light, you’re golden in softer, everyday light.
Everyone wants clear skin and lots of others want the kind of badass eye makeup pictured here. If the lighting weren’t so bright and dramatic, the picture wouldn’t have had such a sensational effect.