Drama 16 Stage Lighting

For my lab recreation of this ad, I used the middle overhead light with a soft focus, one side light from stage left, and one front/side light from stage left. The sidelights were hung at the second level, and all lights were set to a 26-degree range. I am uncertain whether the advertisement uses two lights from the side or not, but I chose to use two because my subject was too dark compared to the ad otherwise.

Photo from Google, themarketingbirds.com

Theme: Advertisement/Desire

This is an advertisement for Magnum Ice Cream bars, and it definitely makes me want to try one. Not only do we have the cross-section of the bar with gooey caramel, but the lighting that is used highlights the right side and puts the left in shadow. This enhances the 3-dimensionality of the ice cream, and the realism somehow makes it more desirable. I also think the warm brown background creates a comforting environment as well.

Advertisement/Desire

The focus is on the models eyes, which is selling the mascara. It makes you desire to use this product with the single light source on her drawing all attention.

Lays Superbowl Commercial

Theme: Desire/Advertisement

The blue green colors create a feeling of intrigue surrounding the bag of chips, drawing the audience in to have a bite for themselves. The white light coupled with this color establishes an ominous tone further encouraging an intriguing desire to try the product.

1. Theme: Advertisement / Desire
2. Objective Description: I chose this McDonalds online advertisement. The chain uses red and yellow colors because it is supposed to make viewers hungry. In the photo, bright white light is coming in from the upper left corner and a blurred out red object is behind the fries on the right of the photo.
3. Subjective Description: I think the white light was used to highlight the “quality” of the food and make the yellow and red colors very bright. Moreover, the red blurred out object on the right was not placed there by any chance. This was definitely placed to help appeal to the hunger of customers. Overall, I like the choice of white overhead lighting because it creates a clean finish to the photo and makes the cheese look glossy on the hamburger.

From Google Images

I chose this Takis ad because the purple light coming from behind accentuates the bag. The red and orange from the flames are bright and draws in whoever sees it. The use of cool and warm tones causes a contradiction and makes the ad more interesting. When the flames catch your eye you are then drawn into the deepness of the purple bag.

2) Google Images

3) THEME: Advertisement

4) DESCRIPTION: The billboards of Times Square light up nature’s night sky with capitalism. They bombard the viewer with advertisements, immersing the viewer in the manmade world and pulling them out of admiring nature or even architecture.

This photo is from a Starbucks Ad circa 2016

3) THEME: Advertisement/Desire 

4) DESCRIPTION: The red cups stood on the countertop backed by the soft yellow light coming from behind the bar. The cups meant the holidays were near and that special drinks customers longed for year-round were soon to come.

ATTRIBUTION: This photo was taken Monday night. Time unknown

THEME: Advertisement/Desire

DESCRIPTION: The warm yellow light cascades across the glass of the small cup and bottle. The dull gray walls accent the wood from the table to bring the bottle to the forefront of the viewing. The focus becomes on the bottle and the desire it causes, the wants to drink more and become infatuated with the taste of the liquor.

2) Attribute the Photo, tell us where it came from.

This is an advertisement from 2011 for Girogio Armani Mascara with Megan Fox.

3) THEME: Advertisement

4) DESCRIPTION:

Catch their eyes with bold blacks. The shadow surrounds her face as her piercing blue eyes peer out. Drawn to meet her eyes, one notices the thick eyelashes that dramatize the face. White light on smooth skin, such vibrant colors and subdued tones. An air of mystery, white light versus black light battling for the spotlight.