Drama 16 Stage Lighting

For my lab recreation of this ad, I used the middle overhead light with a soft focus, one side light from stage left, and one front/side light from stage left. The sidelights were hung at the second level, and all lights were set to a 26-degree range. I am uncertain whether the advertisement uses two lights from the side or not, but I chose to use two because my subject was too dark compared to the ad otherwise.

Photo from Google, themarketingbirds.com

Theme: Advertisement/Desire

This is an advertisement for Magnum Ice Cream bars, and it definitely makes me want to try one. Not only do we have the cross-section of the bar with gooey caramel, but the lighting that is used highlights the right side and puts the left in shadow. This enhances the 3-dimensionality of the ice cream, and the realism somehow makes it more desirable. I also think the warm brown background creates a comforting environment as well.

1. Gummy Bear ad found through Google.
2. Theme: Advertisement/Desire
3. I chose this ad because I found that the way the light is hitting the gummy bear and causing it to have that type of shadow makes the ad more desirable. The shadows help to fill in the negative space so the bears are all fitting into a line. I also found that because of the light, the middle gummy bear has a slight sparkle to it, which helps to illicit desire and make you want to consume the product.

ATTRIBUTION: This photo was taken Monday night. Time unknown

THEME: Advertisement/Desire

DESCRIPTION: The warm yellow light cascades across the glass of the small cup and bottle. The dull gray walls accent the wood from the table to bring the bottle to the forefront of the viewing. The focus becomes on the bottle and the desire it causes, the wants to drink more and become infatuated with the taste of the liquor.

1) The photo is from https://www.pinterest.com/pin/47569339792281539/

2) THEME: Advertisement/Desire

3) DESCRIPTION: The soft lighting in the bright dressing room made her look and feel confident, but as soon as she wore the garment outside, the enchantment that the lighting had cast faded away. 

1. 
2. Found on http://www.earthporm.com/25-photos-shadows-tell-different-story/
3. Theme: Shadows
4. While the picture itself is very simple and self-explanatory, I was drawn to it by the shadow presented. The sun, while not visible in the photo, is shining down from behind the bird and displaying a shadow of spreading wings, as if ready to take flight. However, the bird is in a relaxed and stationary position. Perhaps this could reflect the natural desire for a living creature to “spread their wings and “soar,” as a means of reaching true potential. Creatures such as birds are already capable of flight, but maybe those usually stuck on the ground, could be inspired by this photo to feel as though they are flying and nothing can bring them down.

Photo for the fragrance, “Uninhibited” by Cher. Found via google image search, direct link here. As the website it came from has since shut down, all I have is the direct link.

Advertisement model/Desire.

A soft, but bright angled side light illuminates part of your face, swathing the other half in soft, seductive shadows. A higher, angled sidelight highlights just how much skin is on display, focusing on your collarbones and shoulders. You sit on a cement staircase, demurely curling over your body – whether to preserve your modesty or allude to yet unseen uncovered skin is unknown – therein lies the allure.

I got this photo from Jaclyn Marie Photography’s blog. (https://jaclynmariephoto.wordpress.com/design-work/)

The theme is Advertisement Model/Desire.

The lighting is mysterious and makes the picture interesting . The figure is lit to emphasis her fabulous arched back position that is elegant like a bird. The light encourages the viewer to appreciate the dancer’s form with its bright and intense limited use of light. The light calls attention to this dancer like they are the star in the night sky. The lighting only shows certain body parts of the dancer; it is selective in its focus. This select focus makes the star image even greater. “Don’t you want to be a star” the lighting and photo call out to the spectator. Thus, the desire in this advertisement is establish through its lighting of a model.

Theme: Advertisement Model/Desire

Description: This is an advertisement for Dior Forever foundation. This photo works for the theme of advertisement model/desire because the woman in the photo is “modeling a foundation” showing potential customers that if they buy this foundation they have the possibility to look like her. The lighting in this advertisement evokes the feeling of desire because the woman’s skin is bright and glowing, which is something most people want to achieve. There are no harsh shadows or anything weird only perfect glowing skin.

http://fabulousbuzz.com/2011/06/16/beyonces-pulse-fragrance-ad-photo/

Theme: advertisement model/desire

Description:  This photo uses mainly side light and top light.  She seems to have white light coming from what would be stage left that illuminates the entire left side of her body while casting the other half in shadow, making her seem mysterious and beautiful as her features are clearly defined.  Some top light is clearly used as the top of her head is lit and as well as the top of both of her thighs.  The blue/gray background with and explosion of light from behind her makes her seem powerful and alluring.