- Gummy Bear ad found through Google.
- Theme: Advertisement/Desire
- I chose this ad because I found that the way the light is hitting the gummy bear and causing it to have that type of shadow makes the ad more desirable. The shadows help to fill in the negative space so the bears are all fitting into a line. I also found that because of the light, the middle gummy bear has a slight sparkle to it, which helps to illicit desire and make you want to consume the product.
Posts Tagged ‘desire’
Photo Observation
ATTRIBUTION: This photo was taken Monday night. Time unknown
THEME: Advertisement/Desire
DESCRIPTION: The warm yellow light cascades across the glass of the small cup and bottle. The dull gray walls accent the wood from the table to bring the bottle to the forefront of the viewing. The focus becomes on the bottle and the desire it causes, the wants to drink more and become infatuated with the taste of the liquor.
Photo Observation
1) The photo is from https://www.pinterest.com/pin/47569339792281539/
2) THEME: Advertisement/Desire
3) DESCRIPTION: The soft lighting in the bright dressing room made her look and feel confident, but as soon as she wore the garment outside, the enchantment that the lighting had cast faded away.
Photo Observation #2 – Shadows
- Found on http://www.earthporm.com/25-photos-shadows-tell-different-story/
- Theme: Shadows
- While the picture itself is very simple and self-explanatory, I was drawn to it by the shadow presented. The sun, while not visible in the photo, is shining down from behind the bird and displaying a shadow of spreading wings, as if ready to take flight. However, the bird is in a relaxed and stationary position. Perhaps this could reflect the natural desire for a living creature to “spread their wings and “soar,” as a means of reaching true potential. Creatures such as birds are already capable of flight, but maybe those usually stuck on the ground, could be inspired by this photo to feel as though they are flying and nothing can bring them down.
“Bottled, but not contained.”
Photo for the fragrance, “Uninhibited” by Cher. Found via google image search, direct link here. As the website it came from has since shut down, all I have is the direct link.
Advertisement model/Desire.
A soft, but bright angled side light illuminates part of your face, swathing the other half in soft, seductive shadows. A higher, angled sidelight highlights just how much skin is on display, focusing on your collarbones and shoulders. You sit on a cement staircase, demurely curling over your body – whether to preserve your modesty or allude to yet unseen uncovered skin is unknown – therein lies the allure.
Photo Observation #10: Dance Inc. Ad
I got this photo from Jaclyn Marie Photography’s blog. (https://jaclynmariephoto.wordpress.com/design-work/)
The theme is Advertisement Model/Desire.
The lighting is mysterious and makes the picture interesting . The figure is lit to emphasis her fabulous arched back position that is elegant like a bird. The light encourages the viewer to appreciate the dancer’s form with its bright and intense limited use of light. The light calls attention to this dancer like they are the star in the night sky. The lighting only shows certain body parts of the dancer; it is selective in its focus. This select focus makes the star image even greater. “Don’t you want to be a star” the lighting and photo call out to the spectator. Thus, the desire in this advertisement is establish through its lighting of a model.
Photo Observation: Advertisement Model/ Desire
Theme: Advertisement Model/Desire
Description: This is an advertisement for Dior Forever foundation. This photo works for the theme of advertisement model/desire because the woman in the photo is “modeling a foundation” showing potential customers that if they buy this foundation they have the possibility to look like her. The lighting in this advertisement evokes the feeling of desire because the woman’s skin is bright and glowing, which is something most people want to achieve. There are no harsh shadows or anything weird only perfect glowing skin.
Photo Observation 10
http://fabulousbuzz.com/2011/06/16/beyonces-pulse-fragrance-ad-photo/
Theme: advertisement model/desire
Description: This photo uses mainly side light and top light. She seems to have white light coming from what would be stage left that illuminates the entire left side of her body while casting the other half in shadow, making her seem mysterious and beautiful as her features are clearly defined. Some top light is clearly used as the top of her head is lit and as well as the top of both of her thighs. The blue/gray background with and explosion of light from behind her makes her seem powerful and alluring.
Photo Observation
Photo Credit: http://incolors.club/collectionudwn-urban-decay-cosmetics-ads.htm
Theme: Advertisement/Desire
Description: I chose this advertisement because Urban Decay is one of the most hyped makeup companies, and for good reason. Not only is this product awesome (I own it …), but the simple idea behind the advertisement is kind of genius.
The first thing that caught my eye was that the model’s face was lit up with a harsh, white light. Bright or fluorescent lighting isn’t known for being flattering to the face. It exposes every flaw and imperfection. But if you’ll notice, the name of the palette is “Naked,” which is synonymous with exposed. Obviously, an eyeshadow won’t give you perfect skin, but it makes the connection in the viewer’s mind that if you wear this makeup, you could possibly look as perfect as this model. It basically says, if you look this good in ugly light, you’re golden in softer, everyday light.
Everyone wants clear skin and lots of others want the kind of badass eye makeup pictured here. If the lighting weren’t so bright and dramatic, the picture wouldn’t have had such a sensational effect.
Photo Observation #8
http://czdyer.blogspot.com/2012/06/fancy-supper-club-atera.html
Desire
This picture conveys desire in subtle ways. Bars are often equated with the desires and lust that come with drinking, and I feel that the dim lighting here continues that message. Dim lighting is seen as seductive and mysterious, and when coupled with drinking, that message only doubles.
You must be logged in to post a comment.