Archive for the tag 'desire/advertisement'

Advertisement/Desire

ATTRIBUTES : This photo is from a Dior Sauvage cologne advertisement.

THEME : Advertisement/Desire

DESCRIPTION : I chose this photo because when I think of desire, I first think of cologne commercials. They try to sell their product by making customers desire to be like the actor the company pays to be in their advertisement. A large part of this idea of desire is in the lighting. In this picture, Johnny Depp is lit mostly by ambient blue lighting of the sky. He is also highlighted by a fire, first and foremost giving him more sculpted facial features. This fire also creates a romantic atmosphere with its more dim lighting to create a sensation of intimacy and the warm tones. The highlighting of Depp with warm tones against the cool tone background also makes him pull the eye much more.