Photo Observation #6
Photo: “30 More Creative Billboard Ads” https://www.boredpanda.com/creative-billboard-ads-2/?utm_source=google&utm_medium=organic&utm_campaign=organic
Theme: Advertisement/Desire
Description: This billboard stood out to me because the marketing team literally used their product, McDonald’s fries, to portray itself using light. I thought this was a great demonstration of using lights to grab people’s attention, which is what a billboard should be doing. There is definitely some desire for fries after seeing this ad.
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