Drama 16 Stage Lighting

Photo attribution: https://www.audi.com/content/dam/ci/Guides/Communication_Media/Advertisements/02_Andwendungsbeispiele/audi-ci-communication-media-advertisements-example3_V2.png?imwidth=2400

Description: The lighting draws attention to the car, the focus of the ad, and makes the car look appearing to the eye. The natural lighting hits the car in a way that makes it look very shiny and new, and it emphasizes the little ridges and curves on the side. Compared to the natural blue and tan environment, the dark colored car pops against the background. It also draws in the audience with the man in the nice suit so that you subconsciously associate this car with wealth and luxury.

Description: A black & white Geico ad with a single white light illuminating his intelligent, academic gecko face. The sole source of light draws focus to his face, which is both adorable and clearly very wise, as well as to his glasses, which emphasize the seriousness of the subject on which he is speaking.

Zendaya Smart Water commercial

Attribution: https://images.app.goo.gl/8deezAHA2sLsAn5u6

Theme: Advertisement/Desire

Description: Zendaya standing backstage of a mock commercial shoot, with white light brightly illuminating the left side of the photo, and having dimmer lights around her, such as the orange dots on just her head. The lights make her stand out in the darker background, and the only fully focused object is the bottle of smart water that she is holding.

ATTRIBUTES: This is a McDonald’s Cheeseburger ad I found on a New York Post article about McDonald’s. 

THEME: Advertisement/Desire

DESCRIPTION: I chose this image for two reasons. First, I thought the lighting almost intensifies the cheeseburger, making it much more appetizing to the viewer. The moisture of the meat and the ketchup shines in the light, adding dimension to the cheeseburger and making it look much more real (a quality I imagine fast food restaurants always wish to convey). The bun is perfectly round and plump, creating the ideal image of a cheeseburger, and its curves are highlighted by the sidelight shining on the burger. The second reason I chose this image is that I love McDonald’s cheeseburgers, and I think this image looks extremely tasty.

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2) Google (The Essentialist – Fashion Advertising Updated Daily: Dior Beauty Ad Campaign Spring/Summer 2013)

3) THEME: Advertisement/Desire

4) DESCRIPTION: The shadows of Natalie Portman’s face entice the audience, exaggerating the darkness of her lashes on the right side of her face in an attempt to embellish the mascara brand. The light draws attention to her eyes and the lighting of the backdrop illuminates and outlines her body, creating a heavenly, angelic effect. The beauty highlighted by the lighting makes the audience want to look like her, buy the product, and hope to feel like her.

THEME: Advertisement/Desire

Georgio Armani Perfume Ad

DESCRIPTION: Cool water rushes behind, white light illuminates a beautiful woman and a bottle of perfume. Everything is cool and blue, bright yet dark. A mysterious image that draws in the viewer, filling them with intrigue and desire.

Photo: “30 More Creative Billboard Ads” https://www.boredpanda.com/creative-billboard-ads-2/?utm_source=google&utm_medium=organic&utm_campaign=organic

Theme: Advertisement/Desire

Description: This billboard stood out to me because the marketing team literally used their product, McDonald’s fries, to portray itself using light. I thought this was a great demonstration of using lights to grab people’s attention, which is what a billboard should be doing. There is definitely some desire for fries after seeing this ad.

1) https://en.wikipedia.org/wiki/Nicotine_marketing

2) THEME: Advertisement/Desire 

3) DESCRIPTION: This is a 1999 advertisement for Virginia Slims, a brand of cigarette. The photo is very chic and stylized, making it nearly impossible to tell that it is an advert for cigarettes unless you are already familiar with the brand. The light is concentrated on the model’s face and neck, bringing attention to her lips and the “cigarette holding” stance of her fingers. The way in which the lighting aesthetically compliments and highlights the model’s complexion is breathtaking; almost makes you want to pick up a cigarette. 

My friend took this photo of my sister and I at the Museum of Ice Cream in Soho Manhattan this past January.  

 THEME: Advertisement/Desire

DESCRIPTION: This photo perfectly captures the idea of advertisement/desire, as the multiple vibrant neon rings create an enticing tunnel of wonderment and whimsicality. The lighting created in the photo draws the viewer into the world of the Museum of Ice cream, and makes the viewer eager to go explore the tasteful and colorful world that beholds them at the end of the tunnel. 

1) The photo is from https://www.pinterest.com/pin/47569339792281539/

2) THEME: Advertisement/Desire

3) DESCRIPTION: The soft lighting in the bright dressing room made her look and feel confident, but as soon as she wore the garment outside, the enchantment that the lighting had cast faded away.