ATTRIBUTES: This is a McDonald’s Cheeseburger ad I found on a New York Post article about McDonald’s.
THEME: Advertisement/Desire
DESCRIPTION: I chose this image for two reasons. First, I thought the lighting almost intensifies the cheeseburger, making it much more appetizing to the viewer. The moisture of the meat and the ketchup shines in the light, adding dimension to the cheeseburger and making it look much more real (a quality I imagine fast food restaurants always wish to convey). The bun is perfectly round and plump, creating the ideal image of a cheeseburger, and its curves are highlighted by the sidelight shining on the burger. The second reason I chose this image is that I love McDonald’s cheeseburgers, and I think this image looks extremely tasty.
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