Photo Observation 4/4
Photo attribution: https://www.audi.com/content/dam/ci/Guides/Communication_Media/Advertisements/02_Andwendungsbeispiele/audi-ci-communication-media-advertisements-example3_V2.png?imwidth=2400
Description: The lighting draws attention to the car, the focus of the ad, and makes the car look appearing to the eye. The natural lighting hits the car in a way that makes it look very shiny and new, and it emphasizes the little ridges and curves on the side. Compared to the natural blue and tan environment, the dark colored car pops against the background. It also draws in the audience with the man in the nice suit so that you subconsciously associate this car with wealth and luxury.
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