4/3 Photo Observation: Ad/Desire
Image from pinterest
The warm soft light attaches the audience’s eyes to the ad and highlighting a feeling of late-night comfort that is often associated with McDonald’s food. I found the lighting almost gobo effect with the arches in a appealing illusion at first as it draws attention to double check from first glance what the image is about. The bright yellow and orange contrast against the blue and red background futher popping the bright foreground of the cones
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