Lighting Observation #8

  1. April 4th, 2025 – 8:00pm – Helene Fortunoff Theater
  2. The lights in the Helene Fortunoff Theater shining onto my friend Maddie during her Cello Performance
  3. A soft hush fell over the Helene Fortunoff Theater as the lights slowly rose—white beams cascading from above, the side, and the front—until they landed in full focus on Maddie. Her long, flowing purple dress shimmered under the lights. The way the light wrapped around her, highlighting her and the cello beside her, made the moment feel almost dreamlike—like time had paused just to honor her presence and her music!
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Lighting Observation #8

1.) April 4th, 2025 – 6:24 pm – Hofstra Campus

2.) The light that was produced from the clouds covering the sun, as it hit the newly-grown, green grass.

3.) Walking across campus, I was left with a strange, unsettling feeling. It felt like it should’ve been a very happy day. It was bright enough out, and it was one of the first warm days of the year, but something was off. The blanket of clouds covering the sun made the light shining down feel muted. As if on the brink of something about to happen, but not quite getting there. It felt very still. The green of the freshly grown grass was strangely vibrant, somehow more so than when the sun is beaming down with no clouds in sight. These rich colors under an unusually cool light from the sun made me feel uneasy, causing me to increase my pace along the path.

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Lighting Observation #8

1)April 4th, Student Center, 7:02pm

2)The sushi sign on the ceiling of the sushi place

3)I was sitting across from the sushi place in the student center trying to catch up on some assignments and as I was daydreaming and not really paying attention to anything in particular I noticed that there is a sign that says ‘SUSHI’ not only on the side of the sushi place but on the ceiling as well. I hadn’t really taken notice of it before, what made it stand out was that it was backlit, and where the light ends it was surrounded by shadow, likely due to how close to the wall/ceiling the letters are mounted. I thought the effect that it had was cool and it really made it stand out

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Lighting Observation #8

1) April 4, 2025, 3:47 PM, WRHU Studio North

2) The lights inside of the studio.

3) The studio always feels extremely cozy, since the studio lacks the harsh what florescent lights that are in the office and in the other classrooms around the school of communications. The lights on the ceiling are on a strip, all wired together, but are adjustable, so each light is pointed in random directions throughout the room. there are a few lights wired in the ceiling itself, but they are much dimmer then the others. All of the lights are a soft yellow light making the studio feel comfortable. the room itself feels almost like a weighted blanket, making you want to fall asleep, which I believe is attributed to the lighting and the soundproofing panels.

 

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Lighting Observation #8

  1. 4/2/2025, 11:45 am, classroom
  2. One of my classmates sit in front of me. A soft light from the window across cast their shadow on the wall next to us.
  3. The shadow on the wall dances next to me. It copies every movement of my classmate, following their arms, the tilt of their head, their posture. It slightly distorts them, a blurry reflection of them. Yet, it finds its own life, moving around on the wall, at times disappearing, only to find its way to a new wall or a new image. It circles its way back to me, almost dancing around me. It is just a reflection of my classmate. But it moves as if on its own, in a duet with me, circling around my chair, engaging me.
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Lighting Observation #7

  1. 3/25/2025, 5:03 pm, Lowe 108
  2. Objective: The setting sun shines through the window of the studio, casting a yellow-orange box onto the marley.
  3. Subjective: The marley expands across the floor, creating a sea of gray. The sunset disrupts it. Through a window in the back, it shines into the studio, giving a warm, yellow tone to the room. It creates a box of light cast on the floor, a perfect rectangle. As dancers move across it, disrupting the beams of light, shadows dance around and in the box. From the front, the light shines around the bodies, casting a halo of light, blurring their features. The sunlight bounces off the window, causing everyone in its range to squint and cover their face. Yet there is a beauty to the discomfort. The image of those moving around and within the light as it distort the movement within the class and add a new found depth.
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Photo Observation

Coke ad from google images accessed 4/3/25

Advertisement/Desire

This ad is very raw and real, using the bare minimum to showcase want and desire. The ad is emphasizing that coca-cola is the only option for a soda of this caliber. The simple white light showcases how delicious and refreshing a coke is, highlighting the condensation on the glass and the carbonation of the beverage.

 

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Photo Observation 7

Watch ad found on Google

Advertisement

This is a Jaquet Droz watch. The tag “Some watches tell time, some tell a story” clearly wants the consumer to think that if they buy this watch it somehow means more than other watches on the market. The background of the image is a dark blue, which makes the brass embellishments on the watch pop, drawing your eyes to the center. The rest of the watch is a deeper blue, so there’s unity throughout the advertisement, but nothing blends together. The light is coming from a single source, casting light on the watch and making everything else dark. The darkness is also where they placed the tag, further emphasizing the message that this watch is better than any other watch out there

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Photo Observation #7

Photo from internet, accessed 4/3/25

Advertisement

This advertisement uses three point lighting to help make the food on screen an appetizing appearance. The use of neutral white tones help show off the meal without distracting the audience with color, leaving the food to speak for itself. The use of a high angled backlight helps separate the food from the background, making the food’s presence more prominent and stand out to the audience. The more evenly lit nature of the lighting design helps hide the food’s imperfection, making the audience want the food more.

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Photo Observation #7

Advertisment for Heinz Ketchup (707*1000) : r/AdPorn

Photo from Internet accessed 4/2/2025

Advertisement

This is obviously a Heinz Tomato Ketchup ad and I think the design and the lighting makes it very effective. As they use slices of tomato to mimic the shape of a bottle of ketchup, the pure side lighting accentuates the different slices and brings attention to the bottle itself. The background itself is a red color that matches with the color you would expect out of a bottle of ketchup. The bright white side lighting makes the tomatoes stand out and the shadow cast by the tomatoes accents the white writing on the advertisement.

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