Watch ad found on Google
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This is a Jaquet Droz watch. The tag “Some watches tell time, some tell a story” clearly wants the consumer to think that if they buy this watch it somehow means more than other watches on the market. The background of the image is a dark blue, which makes the brass embellishments on the watch pop, drawing your eyes to the center. The rest of the watch is a deeper blue, so there’s unity throughout the advertisement, but nothing blends together. The light is coming from a single source, casting light on the watch and making everything else dark. The darkness is also where they placed the tag, further emphasizing the message that this watch is better than any other watch out there
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