Photo from Internet accessed 4/2/2025
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This is obviously a Heinz Tomato Ketchup ad and I think the design and the lighting makes it very effective. As they use slices of tomato to mimic the shape of a bottle of ketchup, the pure side lighting accentuates the different slices and brings attention to the bottle itself. The background itself is a red color that matches with the color you would expect out of a bottle of ketchup. The bright white side lighting makes the tomatoes stand out and the shadow cast by the tomatoes accents the white writing on the advertisement.
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