Photo from internet, accessed 4/3/25
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This advertisement uses three point lighting to help make the food on screen an appetizing appearance. The use of neutral white tones help show off the meal without distracting the audience with color, leaving the food to speak for itself. The use of a high angled backlight helps separate the food from the background, making the food’s presence more prominent and stand out to the audience. The more evenly lit nature of the lighting design helps hide the food’s imperfection, making the audience want the food more.
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