Author Archives: previousstudent

04/04 Lighting Moment- Advertisement/ Desire

Posted on April 4, 2024 by previousstudent

Here the coffee bean is lit nicely from behind and it gives the image a warm, safe feeling. I really enjoy the way the whole image pulls the viewer in based upon that feeling of security and comfort.

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Posted on April 4, 2024 by previousstudent

Source: https://fstoppers.com/commercial/how-light-and-photograph-beer-bottle-advertisement-41443 The beer here is back lit so that it glows which makes the beer look more inviting while also emphasizing the sweating of the bottle which is definitely intended to create desire. I can’t quite tell if the … Continue reading →

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Ad Photo

Posted on April 4, 2024 by previousstudent

From Campaign US on Google Images Corona’s whole thing is they try to associate the beer with being on the beach, and associate Corona as a summer “place”. The warm orange/yellow/amber light coming from above on a downward angle is … Continue reading →

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4/3 Photo Observation: Ad/Desire

Posted on April 3, 2024 by previousstudent

  Image from pinterest The warm soft light attaches the audience’s eyes to the ad and highlighting a feeling of late-night comfort that is often associated with McDonald’s food. I found the lighting almost gobo effect with the arches in … Continue reading →

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Photo Observation 4/4

Posted on April 3, 2024 by previousstudent

Photo attribution: https://www.audi.com/content/dam/ci/Guides/Communication_Media/Advertisements/02_Andwendungsbeispiele/audi-ci-communication-media-advertisements-example3_V2.png?imwidth=2400   Description: The lighting draws attention to the car, the focus of the ad, and makes the car look appearing to the eye. The natural lighting hits the car in a way that makes it look very … Continue reading →

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Lighting Moment 3/29

Posted on April 3, 2024 by previousstudent

Location: LHSC Studio A, Friday 3/29 Objective: Light leaks from Barn doors of a fresnel onto the white wall of the cyc. Subjective: Light glints against a wall, small whispers coming from nowhere.

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Photo Observation 4/4 Desire in Advertising

Posted on April 3, 2024 by previousstudent

Via Pinterest I chose this for the dramatic style of lighting. I was not sure whether the warm, soft front light was present or not but I think something was present to fill out the shadows and give the whole … Continue reading →

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Lighting Observation – part eight

Posted on April 2, 2024 by previousstudent

4/2/2024 – 10:18 pm – Hauge House, Netherlands Core Objective: Two phone screens light up the small surroundings of the phone owner’s faces in a dark room. Subjective: Since the weather is completely dark and stormy, the outside surroundings are … Continue reading →

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advertisement/desire post

Posted on April 2, 2024 by previousstudent

photo from pinterest Theme: Advertisement/Desire This advertisement represents McDonald’s, as the plug insert is portrayed as a french fry container for the company. However, what is the most interesting is the lighting representation for the french fries. The light source … Continue reading →

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Photo Observation 4/4

Posted on April 2, 2024 by previousstudent

Photo from Google, themarketingbirds.com Theme: Advertisement/Desire This is an advertisement for Magnum Ice Cream bars, and it definitely makes me want to try one. Not only do we have the cross-section of the bar with gooey caramel, but the lighting … Continue reading →

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