Archive for March, 2022

Advertisement/Desire

ATTRIBUTES : This photo is from a Dior Sauvage cologne advertisement.

THEME : Advertisement/Desire

DESCRIPTION : I chose this photo because when I think of desire, I first think of cologne commercials. They try to sell their product by making customers desire to be like the actor the company pays to be in their advertisement. A large part of this idea of desire is in the lighting. In this picture, Johnny Depp is lit mostly by ambient blue lighting of the sky. He is also highlighted by a fire, first and foremost giving him more sculpted facial features. This fire also creates a romantic atmosphere with its more dim lighting to create a sensation of intimacy and the warm tones. The highlighting of Depp with warm tones against the cool tone background also makes him pull the eye much more. 

Lighting Moment

1) DATE-TIME-LOCATION: 3/29 11:45am Black Box

2) OBJECTIVE DESCRIPTION: I was up on the grid focusing lights with the rest of our stage lighting class. All of the work lights are off so its very dark except for the instruments being adjusted.

3) SUBJECTIVE DESCRIPTION: The set is lit up below. The warm glow seeps up into the grid. The faces around me are only recognizable from their tell tale features. It feels like we are spying on the “scene” below. Also, the light from below illuminates the faces around me in a way that is eerie because they are all being lit from below.

Light Observation

  1. March 26, 2022 7:17 pm
  2. Arizona
  3. Sitting in a parked car adjusting take out boxes and noticed the bright blue from the radio lighting up the center console of the car. The digital clock is slightly less bright and a pale teal/green. In from of the car is the neon sign for a sushi restaurant and the moon is blocked by the roof of the car but is slighting above and ahead to brightly light the dashboard. The usually dark grey fabric is now a silver ish brown and the pattern is very clearly discernible.

Light Observation

  1. March 28, 2022 4:43 pm
  2. Parkway towards Long Island from Brooklyn
  3. The sun was still high in the sky, making the sky seem a deeper, brighter blue than usual this late in the afternoon. The warmth of the colors contradicts the temperature outside. The green street signs are reflecting a beam of white light back at me; bouncing off the car in front of me.

Photo Observation

  1. Advertisement/desire- Google Images, Lee
  2. Description: A model stands in front of a yellow background he is almost equally lit from all angles though slightly less intensity coming from stage left as there is a shadow on the left side of his face as well as behind him.

Photo Observation

1) Google Images, Nike Ad

2) THEME: Advertisement

3) DESCRIPTION: The photo shows Simone Biles flying through the air in the middle of executing a back flip. The space behind the gymnast is dark, the top of her body is lit as if she is floating.

Lighting Observation – #7

  1. March 28, 2022 11:50 pm
  2. my bedroom
  3. My amazon Alexa was sitting on my bookshelf, and in my otherwise dark room, the ring around the bottom stood out as it lit up. The glow of the white light cast a slight haze on the surrounding books, not enough to read their titles, but to notice some of the colors on their spine and make out the shape of letters. 

Photo Observation – Advertisement/Desire

  1. ATTRIBUTES: pinterest.com
  2. THEME: Advertisement/Desire
  3. DESCRIPTION: This is a Glossier advertisement in a subway station. I like how the lighting is very grim and grungy, and the juxtaposition of the makeup ad against it. The bright pink lips of the models in the advertisement stand out against the otherwise pretty bland color palette of the rest of the photo. I also appreciate the asymmetry of the photo- that the most “exciting” part (where the color is) is off centered and small in ratio to the whole image.

Advertisement

2) Google Images

3) THEME: Advertisement

4) DESCRIPTION: The billboards of Times Square light up nature’s night sky with capitalism. They bombard the viewer with advertisements, immersing the viewer in the manmade world and pulling them out of admiring nature or even architecture.

  1. DATE-TIME-LOCATION: March 18-10:00pm
  2. OBJECTIVE DESCRIPTION: The view from my room in the Bill of Rights towers at night. The stars are able to view through the window.
  3. SUBJECTIVE DESCRIPTION: The stars were shining through my window, raining an elegant light through my room and providing a since of calm. Acting as a night light for me to lay to rest not in complete darkness.

 

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