https://www.brewbound.com/news/yuengling-launches-largest-ever-marketing-campaign
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The lighting shown in this image is coming from what appears to be mostly to the images left and behind, which allows for the beer and the beer bottle to both have more of a sparkling appearance. The beer especially is shown to transition from a honey color into a rich caramel, thanks to the lighting effect used. The style used within this photo definitely helps to make the beer appear more appetizing and enticing, while still remaining pretty simplistic.
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