Ad Photo
From Campaign US on Google Images
Corona’s whole thing is they try to associate the beer with being on the beach, and associate Corona as a summer “place”. The warm orange/yellow/amber light coming from above on a downward angle is used to represent a sunset on a beach. The colors of the light reflect the water on the deck, again, creating that happy summer feeling and allowing the viewer to associate the beer with summer. The color of the beer itself is highlighted from the light, making it look crisp and draw the viewer’s eyes to it. Of course, the lime slices are all perfectly in the bottle and shown off thanks to the light.
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