This is from the Heineken ad “Sometimes Lighter is Better” (It’s a crazy ad)
Theme: Advertisement
The way that this ad was made is just crazy. I remember being in class studying effective and not effective advertisements and one of my friends showed this to the class. It was definitely a good example of a non-effective advertisement. However, the one good thing they did with this ad was keeping the product in view, and noticeable at all times. the lighting here is just some white light making the glass bottle stand out against the dark background.
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