Photo Observation #7

Posted on April 2, 2025 by previousstudent

1)A Reese’s ad as part of their ‘Not Sorry’ ad campaign found on google

2)Theme: Advertisement/Desire

3)Reese’s has always been one of my favorite chocolates, which is part of the reason I chose this ad. Their commercials and ad campaigns are usually very simplistic, not too overdone or over the top. Usually letting the product speak for itself, there isn’t much use of actors, just the product and the use of the lighting. The lighting in this ad specifically highlights the product drawing all of your focus to it. This ad uses not only light but shadow as well to emphasize their product and draw your eye to it.

 

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Photo Observation #7

Posted on April 2, 2025 by previousstudent

 

2.) an advertisement for a perfume that I made in my graphic design class last year

3.) advertisement/desire

4.) There is a purple light shining directly on top of the perfume bottle. This gives the perfume bottle a more intricate and vibrant appearance, making it more appealing to the audience. It is also surrounded by complete blackness, and it is the only part of the photo that has light on it. This makes it grab the audiences attention much better.

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Photo Observation #7

Posted on April 2, 2025 by previousstudent

Photo from Pinterest

Theme: Advertisement/Desire

I know this is not an advertisement, and I might have just been extremely dehydrated and wanted a drink of water when I found this picture, but I have never wanted a glass of water more in my life. The fact that there is no ice in the cup or the bottle, but there is a little bit of condensation dripping on both, makes it obvious that the water is the perfect cool temperature. The whitish morning light from the window shining through the cup and the bottle makes it look so clean and refreshing.

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Photo Observation #7

Posted on April 2, 2025 by previousstudent

 

  1. A dairy queen commercial that aired in 2016 – found on google
  2. Theme: Advertisement/Desire
  3. This is an advertisement for Dairy Queen’s new product, the Royal Blizzard. The bright white backlight serves as a dramatic reveal, making the product appear as if it is being unveiled in a spotlight. This technique draws immediate attention to the Blizzard, emphasizing its importance and making it feel special or premium. This lighting choice not only highlights the product’s appeal but also enhances the overall perception of it as a must-try, new offering.
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Lighting Observation #8

Posted on April 2, 2025 by previousstudent
  1. Monday, March 31st 2025 at 3:19PM – ITS Service Desk call room.
  2. I am in a sizable room that features floor to ceiling sealed windows stretching across the entirety of one wall. The overhead LED lights are off which allows the natural light to act as a main source, besides the five computer screens that sit on the employee’s desks. The weather is dark and grey, which translates into the room as a soft light that covers the whole space.
  3. While the inside stays dry and warm, the outside calls for it at the peak of its gloom. There are no harsh white lights that stave off the natural chill seeping in from beyond the glass; instead the muted tones of light blue-grey dominate everything from floor to ceiling. The only thing that keeps those of us inside from sinking into the world’s foreboding bleakness is the unabashed whiteness of the computer screens.



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Photo Observation #7

Posted on April 2, 2025 by previousstudent
  1. A photo from Pinterest, Advertisement for Marlboro
  2. Advertisment
  3. This picture caught my attention because not only does the lighting make the actor look good but also makes it simple and straight to the point of what they are advertising. The photo itself has the orange toned lighting coming in from the top left corner to help create the shadow behind her. The editing of the cigarettes in the bottom left corner to give it the appearance that the cigarettes are the main point of the drawing.
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Lighting Observation #8

Posted on April 2, 2025 by previousstudent
  1. March 31, 2025; 10:48pm; Creep on Netflix
  2. 2 bright white lights on a cabin
  3. I was watching a horror movie on Netflix and there was a scene that last about 5 minutes straight in this lighting. The leader villain of this story was standing at the top of the cabin stairs. There were 2 white outdoor lights and the rest of the area was dark from the night time sky. While he was standing at the top of the stairs, we can’t see his face or a good chunk of his movements because he was so still and we only see the outline of his body. This lighting overall created the feeling of unknown and what will come next. In this part of the movie, it would be clear that he is not a good man and is the villain.
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Photo Observation #7

Posted on April 1, 2025 by previousstudent
  1. Sprite advertisement from Pintrest
  2. Advertisement
  3. This picture shows an advertisement for Sprite which is simple yet effective. The can of soda is presented in the middle of the photo alongside a lemon and three cubes of ice. The goal of this advertisement is to make people buy it, so as a result, it must appeal to the consumers. In order to emphasize the freshness of the product, a single white light was placed in front of the three objects, illuminating their fronts. This emphasizes the water dripping off the ice cubes and the can, indicating that they are ice cold.
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Lighting Observation #7

Posted on March 31, 2025 by previousstudent

my dorm room

the light from my two lamps

In my dorm room, I have two LED lamps that connect to an app on my phone. Being in a room for two, you get used to it but it is a bit lonely, especially since not many of my friends are near, one thing I love doing is controlling the lights and the colour, setting the mood to how I feel while being able to do it without disturbing anyone else. It gives me some comfort whenever I am feeling lonely.

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Photo Observation #7

Posted on March 31, 2025 by previousstudent

This photo is from a Wingstop commercial that aired sometime in 2018. 

Theme: Advertisement/Desire. 

Wingstop is clear and uncomplicated–people know exactly what they want from this restaurant. For this reason, it shouldn’t be surprising that the presentation of their food follows suit. Under the most simple lighting configuration, Wingstop has never looked better. The bright white, single-source light takes on the likeness of an old-school desk lamp. It doesn’t allow for an airbrushed, flawless look, as this would take away from the perfectly crispy and fried skin of the wings and french fries. The customer has the opportunity to see all the texture that is key to this meal, topped with the icy-cold Sprite waiting there to quench their thirst. The ad’s primitive lighting presents the wings as they are: direct, affordable, and no frills. Sounds like a win for both buyer AND seller to me.

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