Light Observation- Mickey Estrella

Posted on April 4, 2024 by previousstudent

I really liked the drop shadow in the background of the photo making everything come forward and how you can see the reflection of the light on the tomato.

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4/4 Photo Observation (ad)

Posted on April 4, 2024 by previousstudent

4/4/24

I chose this ad by ELF because of the interesting reflection of light off of the football. This seems to be artificial, because I’m not sure a football can reflect light in that way.

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04/04 Lighting Moment- Advertisement/ Desire

Posted on April 4, 2024 by previousstudent

Here the coffee bean is lit nicely from behind and it gives the image a warm, safe feeling. I really enjoy the way the whole image pulls the viewer in based upon that feeling of security and comfort.

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Posted on April 4, 2024 by previousstudent

Source: https://fstoppers.com/commercial/how-light-and-photograph-beer-bottle-advertisement-41443

The beer here is back lit so that it glows which makes the beer look more inviting while also emphasizing the sweating of the bottle which is definitely intended to create desire. I can’t quite tell if the light is straight down behind the bottle or if it is a steep angle from behind it but you can clearly see that the light is more behind than in front so for my diagram I went with a steep angle.

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Ad Photo

Posted on April 4, 2024 by previousstudent

From Campaign US on Google Images

Corona’s whole thing is they try to associate the beer with being on the beach, and associate Corona as a summer “place”. The warm orange/yellow/amber light coming from above on a downward angle is used to represent a sunset on a beach. The colors of the light reflect the water on the deck, again, creating that happy summer feeling and allowing the viewer to associate the beer with summer. The color of the beer itself is highlighted from the light, making it look crisp and draw the viewer’s eyes to it. Of course, the lime slices are all perfectly in the bottle and shown off thanks to the light.

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4/3 Photo Observation: Ad/Desire

Posted on April 3, 2024 by previousstudent

 

Image from pinterest

The warm soft light attaches the audience’s eyes to the ad and highlighting a feeling of late-night comfort that is often associated with McDonald’s food. I found the lighting almost gobo effect with the arches in a appealing illusion at first as it draws attention to double check from first glance what the image is about. The bright yellow and orange contrast against the blue and red background futher popping the bright foreground of the cones

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Photo Observation 4/4

Posted on April 3, 2024 by previousstudent

Photo attribution: https://www.audi.com/content/dam/ci/Guides/Communication_Media/Advertisements/02_Andwendungsbeispiele/audi-ci-communication-media-advertisements-example3_V2.png?imwidth=2400

 

Description: The lighting draws attention to the car, the focus of the ad, and makes the car look appearing to the eye. The natural lighting hits the car in a way that makes it look very shiny and new, and it emphasizes the little ridges and curves on the side. Compared to the natural blue and tan environment, the dark colored car pops against the background. It also draws in the audience with the man in the nice suit so that you subconsciously associate this car with wealth and luxury.

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Lighting Moment 3/29

Posted on April 3, 2024 by previousstudent

Location: LHSC Studio A, Friday 3/29

Objective: Light leaks from Barn doors of a fresnel onto the white wall of the cyc.

Subjective: Light glints against a wall, small whispers coming from nowhere.

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Photo Observation 4/4 Desire in Advertising

Posted on April 3, 2024 by previousstudent

Via Pinterest

I chose this for the dramatic style of lighting. I was not sure whether the warm, soft front light was present or not but I think something was present to fill out the shadows and give the whole thing a soft light. The front light being opposite the back light makes it feel very composed and pristine. Additionally, the warm light makes the chicken, bun, and tonmato really pop.

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Lighting Observation – part eight

Posted on April 2, 2024 by previousstudent

4/2/2024 – 10:18 pm – Hauge House, Netherlands Core

Objective: Two phone screens light up the small surroundings of the phone owner’s faces in a dark room.

Subjective: Since the weather is completely dark and stormy, the outside surroundings are gloomier than on a clear night. Plus, with no headlights turned on, the bedroom is darker than usual. The soft orange glow from the cellphones of the people in the room directs more attention to the light source. The color of the phone screen is easier to adjust to the eye since the phone’s brightness is set for nighttime.

 

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