Advertisement/Desire Picture

Gummy Bear ad found through Google.
Theme: Advertisement/Desire
I chose this ad because I found that the way the light is hitting the gummy bear and causing it to have that type of shadow makes the ad more desirable. The shadows help to fill in the negative space so the bears are all fitting into a line. I also found that because of the light, the middle gummy bear has a slight sparkle to it, which helps to illicit desire and make you want to consume the product.

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