2)This is a still from the iconic AMC advertisement that they show before every movie.
3) Advertisement/desire
4) This ad focuses on highlighting the spirit of wonder in the world of cinema. It makes movie-goers the believers of the world. In this advertisement, The projector light shines directly on Kidman’s head from behind. It represents how movies are an enlightening experience, to be treated with awe. It takes place in an otherwise dark, shiny theater, which gives it an air of luxury in order to justify the insane prices at AMC. This ad is in contrast with the general idea we have of wearing pajamas to the movies and hanging out with friends by bringing us closer to the lofty artists who make the films.
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