1) The photo is from https://www.pinterest.com/pin/47569339792281539/
2) THEME: Advertisement/Desire
3) DESCRIPTION: The soft lighting in the bright dressing room made her look and feel confident, but as soon as she wore the garment outside, the enchantment that the lighting had cast faded away.
Attribute: google image advertisement search
Theme: This fits with the theme “advertisement” because it is an ad for Heinz ketchup.
The lighting was interesting for this ad because besides of the glare on the smooth tomatoes, it is very monochromatic, making the reflection of the light stand out. This ad is creative because it emphasizes the main ingredient within the shape of the product, with the slices shown by the light. Without the contrast, it would be hard to tell what was going on.
3. Advertisement
4. Two light sources highlighting the classic Nike motto.
3) THEME: Advertisment
4) DESCRIPTION: A Dinosaur in a cage, Backlit by a single source
This is a photo of the Orchard street store “I Need More”. Photo taken from Boweryboogie.com
Theme-Advertisement
Description- This is a picture of perhaps one of my very favorite places in all of New York. This is the storefront for the punk rock boutique “I Need More”, owned by Jimmy Webb (a great friend of mine) and named after the Iggy Pop song. I believe that this photo fits the theme of advertisement exceptionally well as whenever I think of basic advertising , I think of something that manages to capture the viewers attention and fill them with the curiosity necessary to make them pursue whatever it is thats being advertised. I believe that neon lights do a tremendous job of drawing ones attention and, as pictured here, the bright pink neon lights in the storefront when seen from afar (or at night especially) really have a way of catching the eye and making one want to see what lies beyond the gated windows and the leopard print walls. Advertisement is all about capturing and controlling someones attention, and “I Need More” certainly does this.
Theme: Advertising Description: The bottle is being treated like royalty as the glasses bow to it. The lighting accentuates the advertisement because the cold winter white color gives off the impression of the drink always being cold. The light also makes it a point to focus mostly on the bottle.
Theme: Advertisement
Description: The ketchup bottle has been sliced to show that Heinz is made with real tomatoes. Each slice has its own shadow that shows the realisticness of a tomato. This lighting fits the theme since when looking at colors, reds mainly make people feel hungry and the light on the “bottle” will make the advertisement catch people’s eyes.
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