Description: A black & white Geico ad with a single white light illuminating his intelligent, academic gecko face. The sole source of light draws focus to his face, which is both adorable and clearly very wise, as well as to his glasses, which emphasize the seriousness of the subject on which he is speaking.
Theme: Advertisement/Desire
The white color comes from the top and left front, lighting up the character. The left front light is the strongest one, made the shadow behind her. And there is also a light from the right side of the character, it gives some light on her body, but not too strong.
Advertisement/Desire
The focus is on the models eyes, which is selling the mascara. It makes you desire to use this product with the single light source on her drawing all attention.
Dylan Purple Versace Perfume Ad
Attribution: https://www.versace.com/gb/en-gb/world-of-versace/stories/advertising-campaigns/versace-dylan-purple.html
Theme: Advertisement/Desire
Description: The model is standing right behind the huge perfume bottle, and both are sitting on top of some rocks. The fragrance is called Dylan Purple and this ad definitely screams purple. There is purple gradient as the background, the model’s dress is purple, and the perfume bottle is a vibrant purple as well. The model and bottle are lighted in a neutral/cool white light and both are lighted pretty equally. So much purple does not do a good job of directing my eyes to the product but it definitely makes me remember “purple.”
From: Diesel Be Stupid Ad Campaign
Link:https://www.adsoftheworld.com/campaigns/the-official-be-stupid-philosophy
Description: A couple is shown riding a brick wall and pretending that it’s a motorcycle. Lighting shown washes them out a bit and makes them look two dimensional.
Description: A man with a guitar in the center or the photo, covered in a flood of pink and cream light.
Zendaya Smart Water commercial
Attribution: https://images.app.goo.gl/8deezAHA2sLsAn5u6
Theme: Advertisement/Desire
Description: Zendaya standing backstage of a mock commercial shoot, with white light brightly illuminating the left side of the photo, and having dimmer lights around her, such as the orange dots on just her head. The lights make her stand out in the darker background, and the only fully focused object is the bottle of smart water that she is holding.
Lays Superbowl Commercial
Theme: Desire/Advertisement
The blue green colors create a feeling of intrigue surrounding the bag of chips, drawing the audience in to have a bite for themselves. The white light coupled with this color establishes an ominous tone further encouraging an intriguing desire to try the product.
Theme: Advertisement/Desire
Attribution: https://www.advergize.com/advertising/11-best-print-advertisements-2012/
The amber colors lighten the woman’s skin and draws attention to her eyes and eyelashes, which the ad is intending to point out to you and impress you with, should you not read the text.
Time: 10:30pm
Date: 3/30/23
Place: Room in Adam’s Playhouse
Subjective: The small room is dark since its night and the lights are off. There is one big window overlooking the parking lot and the Shapiro Family building. The only source of light is coming from the window and it reflects its shape onto the wall inside the room.
Objective: A shadow of a window outline is seen on the empty wall in the room, along with the moving branches of the tree outside also being reflected in the shadow. This image reminded me of the window gobo we installed in the lighting instruments back in the blackbox. I was able to see a similar product of using a window gobo without needing to alter anything in the room. The shadow reflecting the window and moving branches was a calming image for me and quite dreamlike.
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